Cenen Herrera

Born from a small town in Tambo, Paranaque, Philippines, Cenen's overarching objective is to help create and sustain a culture of continuous innovation in the community that he is privileged to serve! Cenen Herrera, MBA, CFE, CIA, CPA, CMA completed B.S.C. at De La Salle University-1980 and was a member of the De La Salle University NCAA Chess Team in the late seventies. Cenen is also an alumnus of La Salle Green Hills-1975 where he completed his high school and represented La Salle Green Hills in the annual Pepsi Cola Chess Tournament in the mid-seventies. Cenen completed his elementary at De La Salle Taft Avenue, Manila -1971. In the corporate world, Cenen is a Business Strategist who acts as a steward of the financial resources of an organization. Cenen is an alumnus of a triple A rated multilateral organization, and had worked as a finance professional in North America, Europe, and Asia. Cenen had been the Chairman of the Board of Directors of a leading cooperative institution in the Philippines, occupied c-level positions at various private entities, CFO at a Midwest based US Restoration Company, Consultant to banks and Financial Advisor to multibillion dollar organizations as well as medium and small scale enterprises. Cenen is usually available to work as a Consultant for leading-edge companies who might be in need of a Trusted Person in their organization's financial stewardship function - CFO (Contact Sites: Cenen@cenenherrera.com or LinkedIn). In the corporate world, the scarcest resource which is most difficult to find is a Trusted Person who embraces diversity, change management, continuous learning and innovation as the corporate mantra for success. The Trusted Person should act and think like the owner of the organization. As a Chess and Business Strategist, Cenen's personal mindset is focused on the five Cs of Strategic Management: Creativity, Competitiveness, Charisma, Composure, and a Compelling Championship Character they call Ethics.