ITV are launching ITV3 on November 1st, channel 34 on Freeview. Very good news for Yoomedia as along with C4, mainstream commercial broadcasters are embracing digital television as the only way forward. Multiple channels mean plenty of opportunity's for product placement. The recent agreement with ITVi, will provide the springboard for further agreements, contracts with ITV. Yoomobile in particular, are in line to win significant agreements with ITV.
I imagine there is plenty of scope on ITV3 for dating shows, which can utilise both Dateline and Yoomobile, with viewers participating at home, via their mobiles, in real time.
"The latest research from Nielsen//NetRatings, the leading provider of Internet research and analysis, shows that almost 4.2 million Britons visited a gambling or sweepstakes website in September 2004. With 23.3 million people accessing the web in total in the same month, this is 16% of the total online audience in Britain."
This sector represents a tremendous opportunity for Yoomedia. Our 'Fancy A Flutter' brand is due to be launched online, anytime now. In addition to a relaunch on Sky.
http://www.fancyaflutter.tv
With the bookmakers license aquired in August, the management clearly have huge plans for our gambling division, possibly migrating the brand into a full on, bookmakers business, in due course.
Celador asks viewers to text answers in Millionaire game
Tarrant: will invite viewers to text answers
Joe Lepper, Brand Republic 08:00 27-10-2004
LONDON - Celador has launched an SMS game to accompany the latest series of ITV1's 'Who Wants to Be a Millionaire?'.
The new game, called 'Walkaway', will give viewers the chance to play at the same time as the show is broadcast and give their own answers to questions that the real contestants walk away from.
As soon as the contestant has given their final decision to quit and leave with their winnings, the show's host Chris Tarrant will turn to camera and invite viewers to text in the answer. The viewer that gives the right answer in the fastest time will win a £1,000 cash prize.
The system of measuring the fastest time has been developed in partnership with Yoomedia Mobile and can receive and process as many as 1.8m text messages an hour.
Celador International managing director Adrian Woolfe said: "'Walkaway' is an excellent combination of on-air and off-air technology. In developing the game, we knew it was important not to interrupt the narrative of the show too much so we looked for a way to engage the viewer and make him or her want to interact with the show immediately without detracting from the studio action."
ITV Interactive controller Jane Marshall added: "'Walkaway' provides an exciting opportunity to extend a well-loved brand and gives viewers another opportunity to interact."
The mobile format will no doubt be adapted as time progresses and Yoomobile and Celador, gain an insight into the number of players. Peak time Millionaire shows attracts millions of viewers. This interactive, mobile element will grow to be a substantial part of the show, drawing in viewers into becoming active participants in the broadcast, rather than just passive viewers.
We are at the begining of a new era in mobile interactivity, encompassing the broadcaster, program producer, Yoomedia mobile and the viewer, playing along at home. So the first mainstream contract for Yoomedia mobile.
http://www.brandrepublic.com/home/ Enter Yoomedia in the search engine!
Once established, other broadcasters, program producers, will also employ the our award winning technology in other quiz shows. 2005 revenue projections may well be 'blown out of the sky' if our patented, mobile technology is accepted by the industry. Clearly, this is starting to happen.
Remember, Yoomobile is only one division of Yoomedia.
http://www.yoomedia.com
http://www.trigger-tv.com
http://www.whooshgroup.com
http://www.kerchingtv.com
http://www.fancyaflutter.tv
Walkaway is an exciting new interactive game running alongside the Saturday broadcast of Who Wants To Be A Millionaire? which gives the viewing audience the chance to win a cash prize of £1000.
How to play Walkaway:
The game begins when a contestant in the hot seat decides not to play a question and to keep the money that they have won so far, effectively walking away.
Chris Tarrant then offers the question to the viewing audience at home, and you have 30 seconds in which to send in your choice of answer by text message to 07797 808 900.
You will be informed by text whether or not you have answered the question correctly.
If you have answered correctly, you will receive a further message on the Monday following broadcast confirming whether or not your answer was received in the winning time.
All those entrants who have answered correctly in the winning time will be sent a tiebreaker message. You will be given 24 hours to text a response that initiates the tiebreak question. This must be answered within 60 seconds of receipt, and the person who provides the nearest clear answer within the available time wins the £1000 prize.
In the event that there is a draw in the tiebreak then a further round will be played until a clear winner is established.
Cost of entry is £1 plus standard network user charges for up to 3 messages.
Players must be 16 years or over.
Rules apply. For a full list of Terms & Conditions, click here.
The terms and conditions. Yoomedia are mentioned near the bottom.
http://millionaire.itv.com/millionaire/walkawayrules.php
Now you can play along with the world's most popular quiz show!
Have you ever sat at home and thought, 'I could answer that!' to a question that a contestant was walking away from? Well now you can!
Walkaway is a new simultaneous SMS game where you can play-along at home and answer the question that the contestant on TV walks away from.
As soon as the contestant has given their final decision to quit and walk away with their winnings, Chris Tarrant will invite viewers at home to text in the answer to the question. The viewer who gets the answer right and in the fastest time will win a £1,000 cash prize!
Adrian Woolfe, managing director of Celador International said, 'Walkaway engages the viewer like never before, enabling him or her to truly interact with the show.'
The first Walkaway game was played on Saturday 23rd October and will be a permanent feature of the show.
A PERMANENT FEATURE!
Game started last Saturday. I wonder what the revenue figures are for the first show. Of course, the concept will take a few weeks to 'bed in' on viewers minds.
So Yoomobile's first prime time offering is on our screens and on a Satuday evening. Our relationship with ITV is now firmly established with with 'Millionaire' and the Dateline/ITVi agreement.
Whoosh's ability to 'time stamp' messages is key to the success of the new mobile game. Note the way winning players are kept engaged with the competition. Firstly, receiving an initial text informing the player if they have answered correctly or not. Then if equaling the winning time, the player is sent another message on the Monday, which is responeded to, in turn producing a tiebreaker question, with the requirement to be answered within 60 secs. This is an important way to develop brand awareness among the public, as the player is actively engaged, even two days after the show. Brandowners will appreciate this.
With other mainstream shows to follow, Yoomedia appears to be heading towards a very exciting future.
This one game on 'Millionaire' is worth 10m post tax, of the current market cap. Over 20% of Yoomedia's current value. Just one game of ONE division of Yoomedia.
The concept of watching 'Millionaire' with your mobile to hand, will take a few shows, to fully 'bed in' into viewers minds. However, once ingrained as the norm, players will automatically reach for the mobile, at the same time as the remote.
Conservative estimate, once new concept becomes eststablished. Could be more!
100000 players, main stream broadcast, Satuday night. £1 split three ways.
33k a show for Yoomobile, 12 shows in series, two series in year.
Revenue from this mobile game, 792k a year. Profit 400k.
Yoomobile's sector deserves a PE rating of 30 so......400K profit * PE of 30 = an valuation of 12m.
This is NOT a valuation of Yoomobile, only a valuation of ONE mobile game in the future portfolio of Yoomobile. How many other quiz shows will adopt this brand new concept? Imagine the profits when Yoomobile are providing services to 12 main stream shows. Don't forget the many other divisions of YOOMEDIA. What will we be worth in three years?
I am not parting with my shares until 2008 OR a takeover, whichever comes first. Celador have stated this new mobile game is now a PERMANENT FEATURE on 'Millionaire'
http://millionaire.itv.com/millionaire/tvshow.php?id=walkaway
MILLIONAIRE HOME VIEWER WALKAWAY GAME (the “Walkaway Game”
Series 16 of the “Who Wants To Be A Millionaire?” programme
as seen on ITV1 (the “Programme”
Rules and Procedures of the Walkaway Game (the “Rules”
Entering the Walkaway Game means acceptance by you of these Rules. If you do not want to be bound by these Rules you should not enter the Walkaway Game.
1. The Walkaway Game
(a) Broadcasts of the Programme (the “Show(s)” are due to be shown on ITV1 in the United Kingdom from 23 October 2004 for a period of approximately 12 (twelve) weeks (the “Term”. During certain Shows broadcast during the Term and at certain times during the Shows, viewers of the Shows (the “Viewers”, collectively “you” or the “Player(s)” will be able to participate in the Walkaway Game in accordance with these Rules.
(b) Players will compete to win a prize per Walkaway Game of £1,000 (One Thousand Pounds) (the “Prize”.
(c) If during any Show broadcast during the Term, a contestant sitting in the Hotseat of the Show (the “Show Player” chooses to walkaway rather than answer a question posed to them, you may be invited by the host of the Show to answer the question (the “Walkaway Question” by sending a text message with your answer (either A, B, C or D) (the “Answer” to 07797 808 900 from your mobile phone.
(d) Answers to the Walkaway Question must be received by the mobile telephone network within 30 (thirty) seconds of the appearance of the on-screen clock (the “Answer Timeframe”. To establish the time of receipt (to the second) text messages containing Answers will be time-stamped by us with the time of receipt to such mobile telephone network. By way of a guide, an indication of when an Answer is received by the mobile telephone network and time-stamped by us with the time of receipt to such mobile telephone network (to the second) is around the time that you receive a “message sent” display or equivalent on the mobile telephone you used to send your Answer. Please however note the provisions of paragraph 7(h) below. On expiry of the Answer Timeframe, the Walkaway Game will cease.
(e) Regardless of whether you answer the Walkaway Question correctly or within the Answer Timeframe or not, participating in the Walkaway Game will cost a one-off charge of £1.00 (One Pound) per Walkaway Game (the “Walkaway Game Fee” when you receive the text message from us mentioned in paragraph 2(e) or 2(f) as applicable below plus your usual SMS user charges for each text message you send up to a maximum of 3 (three) messages. The total SMS user charge is dependant on your network. You will be billed for the Walkaway Game Fee in accordance with paragraph 7(i) below. Under no circumstances will there be a refund of any Walkaway Game Fee.
Full details of how to send your Answer to the Walkaway Question can also be found on the ‘How to Play’ section of the www.itv.com/millionaire website (the “Website”. If you do not comply with the ‘How to Play’ section of the Website when text-messaging your Answer it will not be accepted. Furthermore, Celador International Limited, Celador Productions Limited and other members of the Complete Communications Corporation Limited Group (together the “Promoter”, “we”, “us”, “our” accept no responsibility for Answers that may be correct but text-messaged incorrectly or outside the Answer Timeframe or for Answers received from Players who are deemed ineligible to enter in accordance with the Entry Criteria in paragraph 4 below.
2. How to Play the Walkaway Game
(a) On-screen prompts will appear when the Walkaway Question is posed during the Shows and you will be invited by the host of the Show to send a text message with the Answer (either A, B, C or D) to 07797 808 900 from your mobile phone.
(b) Answers received outside the 30 (thirty) second Answer Timeframe specified in paragraph 1(d) above will be deemed out of time and will therefore not be accepted.
(c) The first Answer received from you for the Walkaway Question will be the one counted by us. Subsequent text messages received for the same Walkaway Question will be disregarded. For the avoidance of doubt, you will be charged a Walkaway Game Fee each time you answer a Walkaway Question and there will there be no refund of any Walkaway Game Fee under any circumstances. Please note that SMS user charges may apply for duplicate messages.
(d) The correct answer to the Walkaway Question will be revealed by the host of the Show after the end of the Answer Timeframe.
(e) All Players from whom we receive an incorrect Answer to the Walkaway Question will be contacted by us via text message to the same mobile phone from which the Answer was sent (the “Player’s Mobile Phone” advising them that their Answer is incorrect. These Players will receive no further text messages from us.
(f) All Players from whom we receive a correct Answer to the Walkaway Question will be contacted by us via text message to the Player’s Mobile Phone advising them that their Answer is correct and stating that we are carrying out a verification process to establish whether or not their Answer was received within the Answer Timeframe. This process may take 48 (forty-eight) hours.
(g) If your Answer to the Walkaway Question was correct but received outside the Answer Timeframe, your Answer will be disregarded and we will send a further text message to the Player’s Mobile Phone advising you of this.
(h) In the unlikely event that only one Player has answered the Walkaway Question correctly within the Answer Timeframe, that Player will receive telephone confirmation of winning via the Player’s Mobile Phone by a designated Celador International representative within 7 (seven) working days following submission of the Answer to the Walkaway Question by the Player. This will be followed-up by written confirmation of winning. If we are unable to speak to a winner via the Player’s Mobile Phone on our third attempt (or if the winner is not able to accept the Prize for any other reason) then the Prize will be deemed to have been forfeited by the winner.
(i) If more than one Player has sent in a correct Answer to the Walkaway Question within the Answer Timeframe they will be advised via text message (the “Confirmation Text” to the Player’s Mobile Phone that their correct Answer to the Walkaway Question was indeed received within the Answer Timeframe and that they are now in a tie break situation to determine the winner of the Prize. Players will be advised that, in order to proceed further, they will have to text the word “Tiebreak” to 07797 808 800 within 24 (twenty-four) hours of receipt of the Confirmation Text. Normal SMS user charges will apply to text messages containing the word “Tiebreak”. The total SMS user charge is dependant on your network.
(j) Once the Player has sent the word Tiebreak they will receive via text message from us to the Player’s Mobile Phone a ‘nearest to’ tie break question (the “Tie Break Question”. The Player has 60 (sixty) seconds from receipt of the Tie Break Question to their mobile telephone in which to open, answer and respond to the Tie Break Question (the “Tie Break Answer Timeframe”. We will then carry out a verification process to establish whether or not we received your answer to the Tie Break Question within 60 (sixty) seconds and to establish which Player has the closest answer to the Tie Break Question and is therefore the winner of the Prize. This process may take 24 (twenty-four) hours. Normal SMS user charges will apply to text messages containing your answer to the Tie Break Question. The total SMS user charge is dependant on your network.
(k) All Players from whom we receive an answer to the Tie Break Question outside the Tie Break Answer Timeframe will be contacted by us via text message to the Player’s Mobile Phone advising them of the same and stating that their answer to the Tie Break Question will be disregarded. Such Players will receive no further text messages from us.
(l) All Players from whom we receive an answer to the Tie Break Question within the Tie Break Answer Timeframe but who have not answered the Tie Break Question with sufficient accuracy will be contacted by us via text message to the Player’s Mobile Phone advising them of the same. Such Players will receive no further text messages from us.
(m) The Player with the closest answer to the Tie Break Question will be contacted by us via text message to the Player’s Mobile Phone advising them that they are the winner and they will also receive telephone confirmation of winning via the Player’s Mobile Phone from a designated Celador International representative within 7 (seven) working days following submission of the answer to the Tie Break Question by the Player. This will also be followed-up by written confirmation of winning.
(n) In the event that two or more Players submit identical answers nearest to the correct answer to the Tie Break Question within the Tie Break Answer Timeframe we will accept as the winner whichever of these two or more Players who answered the Tie Break Question in the fastest time. In the event of two or more Players submitting identical answers nearest to the correct answer at the same fastest time we will contact the relevant Players by telephoning them on the Player’s Mobile Phones and asking a further ‘nearest to’ question until a single winner emerges.
3. Winners
(a) The bill payer or the purchaser of the pre-paid credits for the mobile phone from which the Answer was sent will be assumed to be the Player and therefore eligible to be the winner of the Prize.
(b) Players may participate in every Walkaway Game during the Term if they so wish. Please note however that Players will only be eligible to win one Prize in any one calendar month.
(c) If we have been unable to contact the winner via the Player’s Mobile Phone on our 3rd (third) attempt (or if the winner is not able to accept
http://www.yoomedia.com/press_news.html
Car dealership links with YooMedia 10 use SMS
Car dealership group HH Owen, which includes BMW, Mini, Audi and Volkswagen dealerships, has implemented an SMS CRM programme to complement its direct marketing strategy.
The group has partnered with YooMedia Mobile to launch the pro¬gramme, which will enable individual dealerships to launch same-day offers and promotions.
Each franchise will be able to run and develop its own mobile campaigns.
The launch follows the successful completion of a trial run in August. which included promotions on same-day servicing and offers on new and used cars, sent via SMS. These Produced response rates of up to 4 %.
HR Owen views mobile as an ideal complement to its direct marketing strategy. "People are far less likely to change their mobile number than their address," said Craig Kelly, divisional marketing manager Citygate Volkswagen. "It's easier for them to respond and it's very quick. You can think of an offer at 9am, have it out by 10 and be getting leads back by 10.01."
Each franchise in the group uses the YooMedia system to upload databases of customer mobile numbers. This verifies that any planned promo¬tion fits the customer history,
Once campaigns are sent out, each franchise can access a live reporting page, enabling immediate response to customer interactions.
Customers send 'stop' to ensure they receive no further messages. NMA 14/10/04
hrowen.co.uk
Yes, amazing!
It's all kicking off now. BMW, MINI, AUDI AND VOLKSWAGEN dealerships, now Yoomedia customers.
A major advantage for a business using this system, is the huge amount of money saved on marketing drives, printing, agency fees ect:
A decision to run down the inventory's at 8:30am, can be implenmented by 9.30am. Particulary useful in the motor industry, when they might only need to shift a few high value cars, to really impact on the bottom line.
Yoomobile is clearly heading for a glittering future. Last year, one broker stated our mobile division, was worth at least 36p a share on it's own. In time, it may be so much more. I've always been very bullish on Yoomobile and the management are starting to deliver and execute on the potential.
FROM DITG
Yoomedia's Docherty plans DTV launch
Former Telewest boss David Docherty, now chief executive of Britain's Yoomedia, is determined to capture the high ground of converging interactive technologies with the launch of specialised TV channels that can be digitally streamed across the various media channels.
Yoomedia has been on the acquisition trail in an attempt to develop a brand across interactive, television, mobile communications and the internet. The company owns the Dateline brand and recently acquired Fancy A Flutter.
Docherty said: "We are looking at the opportunities right now. Possibly based around the existing brands we have now, but are also considering a number of other options."
Docherty sees interactive digital TV as the glue that will join together the converging technologies of internet, mobile devices, such as smartphones, and TV.
"I see the internet as the bridge between interactive TV and mobile. I think you will see us in linear television in the future in order to close the circle. Twelve months from now we will also be driving harder at our core revenue areas, and mobile will be a really huge part of our business," said Docherty.
Lovelacemedia | 29.10.2004
Search news:
The patent and the TriggerTV system, was last year, valued at least 36p a share. A few deals like 'Millionaire' and we will see this forecast exceeded.
I imagine once 'bedded in' our new Walkaway game on 'Millionaire' will attract at least 100000k players, out of a Saturday night audience of many millions. Assuming a three way revenue split on the £1, Yoomedia might receive 33p a play, although our cut may be more.
33p * 100000k = revenue per show of 33k * 12 show in series = revenue for series of 396k.
Three Millionaire series in year. 396k * 3 series = 'Walkaway revenue for year of 1.2m.
This is just one quiz show. ITV 3 is due for launch in November and C4 have recently confrimed their commitment to open many new channels, all with interactive elements. The above figures are only a guide and actual revenue may be less or much more than stated. Everything hinges on number of players and Yoomedia's cut of the £1. A 50p cut with more players and the revenue projections soar.
Imagine holding your Yoomedia shares for 3 years. By then, virtually every television show will have an interactive element and I believe quiz show with studio participants will be waning in popularity, in favour of shows with direct viewer participation, in real time. Yoomedia's patented technology and our ability to process 1.8m SMS messages an hour and time stamp them, is the key to the future sucess of this concept.
I believe the idea of viewer participation will be the accepted standard for quiz show, within three years. If true, the effect on the market cap will be mind blowing. This is not a ramp, it's happening, a slow but real revolution in television. Remember, one does not need digital television to play 'Walkaway' on Saturday evening. Analouge viewers can also participate, as can every single member of the household.