What's with these net pieces, with NEXT?

@sonhouse said
So there is this relatively new deal with writing stories, really milking them so they can pile in the maximum in ads.

A paragraph with some stupid photo having nothing to do with the title of the piece, then NEXT and click bait to the next set of ads.

I wonder if this shows a dedicated crew of paragraph writers, maybe there are college writing courses on this?

Click bait advertising.

I’m not sure how the commercial model works, but I read somewhere that the page owners make money just by the NEXT clicks, not by someone necessarily clicking onto an embedded advert.

Yeah, stay away.